Privacy policy

Effective Date: July 31, 2026

BLEO DECORbleodecor.com · South Africa
Operated by WE THE BEST LLC · 271 W Short St Ste 410 833, Lexington, KY 40507, United States
Email: support@bleodecor.com · Phone: +27 67 186 4893 · Contact: bleodecor.com/pages/contact

This Privacy Policy explains how BLEO DECOR (the "Site", "we", "us", or "our"), operated by WE THE BEST LLC, collects, uses, and protects your personal information when you visit or make a purchase from the Site. We process the personal information of our customers, who are located in South Africa, in accordance with the Protection of Personal Information Act 4 of 2013 ("POPIA").

Who We Are

The entity responsible ("responsible party" under POPIA) for your personal information is WE THE BEST LLC, 271 W Short St Ste 410 833, Lexington, KY 40507, United States, which operates the BLEO DECOR store at bleodecor.com. For any question about how we handle your personal information, or to contact our Information Officer, write to us at support@bleodecor.com.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can identify an individual (including the information below) as "Personal Information".

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information, email address, and phone number.
  • Purpose of collection: to provide products to you to fulfill our contract, process your payment, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and provide you with information or advertising relating to our products where in line with your preferences.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify and our payment gateway provider.

Customer support information

  • Examples of Personal Information collected: your name, email address, phone number, order details, or inquiry-related information.
  • Purpose of collection: to provide customer support, including responding to inquiries, resolving issues, and improving service quality.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children without the consent of a competent person (parent or guardian) as required by POPIA. If you are a parent or guardian and believe your child has provided us with Personal Information without your consent, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers ("operators" under POPIA) to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We use a third-party payment gateway to process card payments securely, as described in our Payment Policy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

We use your Personal Information, where you have consented or where otherwise lawful, to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more here: https://policies.google.com/privacy. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners, in some cases through the use of cookies or similar technologies.

You can opt out of targeted advertising by:

Using Personal Information

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and, where you have consented, keeping you up to date on new products, services, and offers.

Lawful Basis for Processing (POPIA)

We process your Personal Information on the following lawful bases under POPIA:

  • Processing is necessary to carry out actions for the conclusion or performance of a contract with you (e.g. processing your order);
  • You have consented to the processing (e.g. marketing communications);
  • Processing is necessary to comply with a legal obligation to which we are subject; and
  • Processing is necessary to pursue our legitimate interests, or those of a third party to whom the information is supplied, provided this does not override your own interests.

Retention

When you place an order through the Site, we will retain your Personal Information for as long as necessary to fulfil the purposes described in this Policy and to comply with our legal obligations, unless and until you ask us to erase this information and we are not required by law to retain it.

Automated Decision-Making

We do not engage in decision-making based solely on automated processing, including profiling, that has a legal or otherwise significant effect on you. Our processor Shopify uses limited automated decision-making to prevent fraud, which does not have a legal or otherwise significant effect on you.

Your Rights Under POPIA

As a data subject, you have the right to:

  • be notified that your Personal Information is being collected, and for what purpose;
  • access the Personal Information we hold about you;
  • request correction or updating of your Personal Information where it is inaccurate, irrelevant, excessive, misleading, or out of date;
  • request that we delete or destroy Personal Information that we are no longer authorized to retain;
  • object, on reasonable grounds, to the processing of your Personal Information;
  • withdraw your consent to processing at any time, where processing is based on consent; and
  • submit a complaint to the Information Regulator regarding an alleged interference with your rights under POPIA.

To exercise any of these rights, contact us at support@bleodecor.com. If you are not satisfied with our response, you have the right to lodge a complaint with South Africa's Information Regulator:

Information Regulator (South Africa)
Website: www.inforegulator.org.za
Email: complaints.IR@justice.gov.za

Cross-Border Transfer of Information

Because our Site is hosted using Shopify's infrastructure and our operations are based outside South Africa, your Personal Information may be transferred to, stored, and processed in countries other than South Africa, including the United States and Canada. We take reasonable steps to ensure such transfers comply with POPIA's cross-border transfer requirements, including relying on contractual safeguards with our processors. For more information on how Shopify processes data, see: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Cookies

A cookie is a small amount of information that's downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences. They also provide information on how people use the website.

Cookies Necessary For The Functioning Of The Store

Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
checkout_token Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.

Reporting And Analytics

Name Function
_tracking_consent Tracking preferences.
_landing_page Track landing pages.
_orig_referrer Track landing pages.
_s Shopify analytics.
_shopify_s Shopify analytics.
_shopify_y Shopify analytics.
_y Shopify analytics.

The length of time that a cookie remains on your device depends on whether it is a "persistent" or "session" cookie. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. You can control and manage cookies through your browser settings; please note that removing or blocking cookies can negatively impact your user experience.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

If you are not satisfied with our response to a privacy concern or complaint, you have the right to lodge a complaint with the Information Regulator (South Africa) at www.inforegulator.org.za.

Contact

Questions about our Privacy Policy can be directed to us using the contact information below:

  • Company Name: WE THE BEST LLC
  • Address: 271 W Short St Ste 410 833, Lexington, KY 40507, United States
  • Email: support@bleodecor.com
  • Phone: +27 67 186 4893
  • Opening Hours: Monday to Friday, 9:00 AM – 6:00 PM (SAST)

Business Information

Store Name: BLEO DECOR
Company Name: WE THE BEST LLC
Address: 271 W Short St Ste 410 833, Lexington, KY 40507, United States
Email: support@bleodecor.com
Phone: +27 67 186 4893
Contact Form: bleodecor.com/pages/contact
Customer Service Hours: Monday to Friday, 9:00 AM – 6:00 PM (SAST)
We aim to reply to your email within 24 hours.